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Enterprise and Society Advance Access originally published online on April 9, 2008
Enterprise and Society 2008 9(2):392-394; doi:10.1093/es/khn040
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© The Author 2008. Published by Oxford University Press on behalf of the Business History Conference. All rights reserved. For permissions, please e-mail: journals.permissions@oupjournals.org.

Susannah Walker. Style and Status: Selling Beauty to African American Women, 1920–1975

Lexington, KY: The University Press of Kentucky, 2007. xiii + 250 pp. ISBN 0-8131-2433-9, $40.00

The first 10% of the full text of this article appears below.

Susannah Walker's well-researched and well-written examination of the African American beauty industry, from approximately 1920–1975, makes an important contribution to the growing field of African American business history. Style and Status provides a detailed account of the triumphs and travails of African American entrepreneurs who satisfied the hair care needs of black women.

One of the major issues faced by historic and contemporary African American purveyors of "beauty" to black women is the question of what (or whose) "standard" . . . [Full Text of this Article]

Robert E. Weems, Jr

University of Missouri-Columbia


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